UI + UX // VISUAL DESIGN // BRAND DEVELOPMENT
Camms digital experience redesign achieves 135% growth
Project role:
Project summary
Goal
Redesign and redevelop the Camms website to better reflect their expertise in the SaaS and GRC sectors, improve usability, and drive measurable growth in user engagement and conversions.
Contribution
I led the design direction as the Lead Designer, working closely with the project manager and the Camms marketing team. My role spanned UX research, design strategy, UI design, and creation of interactive prototypes that shaped the final build.
Achievements
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135% increase in new users
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48% increase in clicks
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31% increase in conversions
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Enhanced content flexibility and CMS usability
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​Evolved the Camms visual identity with refreshed brand elements
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Creation of a new suite of custom graphics and product visuals, which led to additional design commissions for the agency from Camms
Client
Key skills
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UX Research & audit
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Information architecture
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Wireframing & prototyping
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UI Design
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Visual & brand development
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Interactive design
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Design ystems
Software
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Adobe XD
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Adobe Photoshop
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Adobe Illustrator
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Browserstack
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Wordpress
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Trello
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Poptin
Performance facts & figures
135%
increase in new website users
48%
increase in clicks
31%
increase in conversions
The process
UX audit & research
The project began with a detailed UX audit of the existing Camms site and a review of their competition. Navigation was inconsistent, content structure unclear, and visuals failed to convey the sophistication of their platform.
The findings informed a clearer, user-focused content hierarchy. Using insights from the audit, I restructured the entire site map to create a simpler, persona-driven navigation. New sector-specific pages were introduced to direct users to relevant content and improve lead quality.
{UX AUDIT FINDINGS & SITEMAP OVERVIEW}
Wireframing & prototyping
I created wireframes and high-fidelity prototypes to test layouts, interaction flow, and content hierarchy. The prototype simulated a live experience, allowing for user feedback and refinement before development.
{LOW FIDELITY MOCKUPS}
Visual direction & brand refresh
I developed a refreshed visual language for Camms, extending their brand with new colours, icons, and interface styles. The updated palette and graphic system helped modernise their identity while improving readability and consistency across digital touchpoints.
{HOMEPAGE VISUALS BEFORE & AFTER}
The result
A Modern, user-centric experience
The redesigned website is responsive, engaging, and performance-driven. It better communicates Camms’ expertise while offering intuitive navigation and flexible CMS control.
{MOBILE HOMEPAGE & KEY PAGES}
Custom graphics & product visuals
To better showcase their GRC platform, I designed a set of bespoke graphics and modernised product screenshots. These became central to Camms’ online and marketing presence—leading to further design collaborations with the agency.
{PRODUCT VISUALS & CUSTOM GRAPHIC}
Interactive tools & lead generation
We introduced an ROI calculator, HubSpot form integration, live chat, and gated resources, strategically placed to capture leads and support conversions.
{ROI CALCULATOR & RESOURCES DESIGNS}
Results & impact
The redesign elevated Camms’ digital presence and visual identity—positioning them as a confident, modern GRC leader.
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135% increase in new users
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48% increase in clicks
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31% increase in conversions
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Strengthened Camms’ brand recognition and agency partnership
{HIGH FIDELITY DESIGNS & FINAL SCREENS}
//Note: Since this project, Camms has been acquired by Riskonnect and the live site has changed. The work shown here reflects the redesign and branding I delivered prior to the acquisition.
What people say about working with me
“…Nicola from the design team has been great. We are extremely happy with the design she has created….”
Andy Gilfillan
Aquatic Control
“….a shout out to Nicola who has been brilliant with her research and the level of detail she has put into our website….”
Steve Pearson
Valve & Process Solutions
“…very professional, flawless design and great customer service. Nicola has been brilliant from start to finish with her research, design and detailed input. Very helpful and a pleasure to work with!!”
Reece Fielding
EcoPower Wood Fuels