Hey! Nice to meet you
🤝
I’m a self-motivated and results-driven Visual Designer specialising in UI, UX, and digital product design. I lead end-to-end design projects that combine user research, information architecture, and high-fidelity visual design to create intuitive, engaging, and accessible experiences. With expertise in Figma, design systems, and interactive prototyping, I turn complex problems into clear, user-focused solutions that meet business goals.
UI + UX // VISUAL DESIGN // INTERACTIVE PROTOTYPING
What people say about working with me
“…Nicola from the design team has been great. We are extremely happy with the design she has created….”
Andy Gilfillan
Aquatic Control
“….a shout out to Nicola who has been brilliant with her research and the level of detail she has put into our website….”
Steve Pearson
Valve & Process Solutions
“…very professional, flawless design and great customer service. Nicola has been brilliant from start to finish with her research, design and detailed input. Very helpful and a pleasure to work with!!”
Reece Fielding
EcoPower Wood Fuels
Work experience
Overview
UI/UX & Digital Designer
Freelance / Self-employed | May 2025 - Current
Designed responsive websites, high-converting landing pages, and cohesive brand identities with digital collateral, driving lead generation and top local search rankings. - Designed and built a responsive lead-generation website for a new small business, producing 100+ leads in 4 months. - Conducted market research and developed target personas to guide website structure, sitemap, content, and user experience. - Created high-converting landing pages optimised for engagement and conversions through continuous A/B testing. - Developed a cohesive brand identity across digital and print, enhancing recognition and consistency across all touchpoints. - Implemented SEO-focused content achieving #1 Google ranking for key local search terms.
Senior UI/UX Designer
Bubble Design | March 2024 - May 2025
Created flagship websites that helped position clients as industry leaders and redefined the web team’s design standards, elevating quality and winning high-value contracts. - Designed new websites for high-profile clients that saw up to a 135% rise in new users, 48% rise in clicks and 31% increase in conversions. - Created compelling interface mockups for client pitches which were responsible for winning large projects worth over £70k. - Led end-to-end UX/UI projects from research, target personas and user journeys to high-fidelity designs. - Secured repeat work from existing clients by developing brand identities, generating additional revenue. - Mentored web designers and managed projects and client relationships to ensure timely delivery and KPI alignment. - Built scalable brand identities, design systems, and component libraries for consistent product experiences. - Collaborated with developers and content teams to deliver optimised, accessible and responsive websites.
Web designer
Bubble Design | May 2022 - March 2024
Designed and delivered responsive websites, optimised landing pages, and cohesive brand identities that boosted user engagement, increased conversions, and elevated client digital presence across a variety of industries. - Redesigned a customer perks platform which increased users by 98%, launching over 5000+ active accounts in the first quarter. - Designed websites for large clients that saw a 26% increase in news users, 63% increase in views per session and a 25% decrease in bounce rate. - Delivered modern, responsive websites for a range of industries including SaaS, eCommerce and lead-generation. - Created cohesive brand identities which enhanced client image and boosted customer engagement. - Worked closely with developers to improve performance, accessibility and user-experience. - Optimised SEO and PPC landing pages to drive conversions. - Produced graphics, animations, e-shots and marketing visuals for campaigns.
The numbers speak for themselves
Great design delivers real results. Here’s a snapshot of what I’ve achieved so far.
135%
increase in new website users
63%
boost in views per session
98%
growth in platform users
£70K+
client secured through single tender project
25%
reduction in bounce rates
100+
websites and user interfaces designed
5*
reviews from satisfied clients
#1
search rankings from UX-focused web copy
End-to-end projects with well known clients
What I do best
1. UI & UX design
I lead end-to-end design projects, translating user research and business goals into intuitive interfaces and seamless experiences across web and digital products.
2. Visual & interaction design
I produce high-fidelity, visually engaging designs with interactive elements that guide users, reinforce brand identity, and elevate overall product experience.
3. Design systems & prototyping
I create scalable design systems and interactive prototypes in Figma, ensuring consistency across products and enabling efficient collaboration with development teams.
4. Project leadership & strategy
I manage and guide design projects from discovery to delivery, coordinating teams, defining strategy, and ensuring solutions are user-focused, accessible, and goal-driven.