UI + UX // VISUAL DESIGN // INTERACTIVE DESIGN

Redesigning the ASK BOSCO® SaaS platform website

Project role:

Project summary

Goal

ASK BOSCO® is a SaaS company that connects all your marketing and e-commerce data for easy reporting and predicts where to allocate media spend for maximum ROI. The goal of this project was to redesign their website to showcase key features, improve engagement, and drive conversions.

Contribution

As lead designer and project manager, I led UX/UI design, brand development, and content strategy. I collaborated closely with developers and a content writer to create a high-performing, visually engaging website.

Achievements

Redesigned website with improved UX/UI and clear product messaging
Developed custom graphics, animations, and interactive features
Created persona-specific landing pages for multiple markets
Added lead generation forms and gated content to boost conversions
Launched in two phases, ensuring scalability and future growth

Client

ASK BOSCO

Key skills

UX/UI Design
Wireframing & prototyping
User research & personas
Digital & visual design
Motion graphics
Content strategy
Interactive web design

Software

Figma
Adobe Photoshop
Adobe After Effects
Browserstack
Wordpress
Trello
Loom

The process

Research & target personas

To start the project I conducted a UX audit of the existing site and identified pain points: poor usability, outdated design, unclear product messaging, and low engagement.

Four target personas were defined: B2B marketing agencies, B2B e-commerce agencies, B2C e-commerce brands, and B2C lead generation brands. Persona-specific landing pages were added to the sitemap, while generic feature pages showcased platform functionality.

{OLD HOME PAGE & SITEMAP}

UX audit & content strategy

The old website failed to explain the product’s key benefits. The pages were restructured to highlight features and value. Working closely with the content writer, we created SEO-focused, customer-centric content and introduced pages that communicate the company culture, values, and team

Wire frames and low fidelity designs.png

{LOW FIDELITY DESIGNS & CONTENT FLOW)

Interactive design & prototyping

I added parallax scrolling, animated features, and interactive elements to improve on page engagement. Prototype links were created to test the user journey. A dedicated events and webinars section with integrated lead capture forms was added to drive conversions.

{ANIMATED FEATURE EXAMPLE}

Brand & visual design

Custom graphics and animations were designed to showcase ASK BOSCO®’s features. Company culture pages used imagery, team testimonials, and values to attract talent and convey the brand personality.

{CUSTOM GRAPHICS & CULTURE VISUALS}

The result

High-fidelity website designs

Delivered an interactive, visually engaging website with a clear content hierarchy and improved UX. Visitors can now easily understand the platform’s benefits and navigate to relevant sections.

{HOMEPAGE DESIGN & SECTION SNIPPETS}

Custom graphics & animations

Illustrations, animations, and interactive elements bring the platform to life, making complex features easy to understand and visually appealing.

{ANIMATED CUSTOM GRAPHICS}

Improved conversions & engagement

Since launch, the site has seen increased time on page and higher on-page conversions. Persona-specific landing pages and lead capture forms have boosted engagement and lead generation.

{LEAD CAPTURE FORMS & COMPARISON PAGES}

Scalable & future-proof

The website was launched in two phases. Phase 1 focused on core content, while Phase 2 introduced additional blogs, resources, and extended content to support organic search growth including industry specific pages. This approach met tight deadlines and enabled scalable future growth.