Building a fun filled, baking brand for The ButterQueen Baker
Client:
The ButterQueen Baker
The ButterQueen Baker is a fresh new startup offering personalised cakes, buttercream cakes, and celebration cakes in Pembrokeshire. The brand wanted to capture its fun and whimsical style, which reflects in the delicious bakes it creates. With a strong vision, The ButterQueen Baker needed a brand identity that stood out and conveyed the playful yet professional nature of the business.
The goal
The goal was to create a unique, eye-catching brand for The ButterQueen Baker that could easily be recognised and associated with quality, creativity, and fun. Additionally, the company needed a "coming soon" landing page that would set the tone for the full website, drive leads, and keep customers engaged while the rest of the site was under construction.
The solution
To match the fun and whimsical nature of The ButterQueen Baker, I developed a playful yet modern brand identity. This included custom shapes and icons that complemented the company’s aesthetic. I also designed a clean, visually appealing landing page that highlighted the bakes and captured leads, all while offering an easy way for customers to place orders even before the full site launched.
The process
The process began with understanding the brand’s personality and vision for the future. From there, I crafted a cohesive brand identity, selecting colours, typography, and custom designs that perfectly aligned with the fun, creative vibe of The ButterQueen Baker. I also focused on the functionality of the landing page, ensuring it was user-friendly while promoting engagement and orders.