Creating a playful, professional brand and website for Pawmatch
Client:
Pawmatch
Pawmatch is a new startup aiming to revolutionise how dog breeders and owners connect. They wanted a brand that captured the playful, friendly nature of their business while remaining professional and reliable for those seeking quality breeding matches.
The goal
The goal was to craft a standout brand with a logo and colour scheme that represented Pawmatch’s unique style. A user-friendly website was also needed to help facilitate seamless matchmaking between dog breeders and owners, allowing them to find the ideal mating matches.
The solution
A sleek, intuitive website was designed to enhance user experience and enable easy matchmaking. Features included a search tool to filter stud dogs by breed and location, a "Tinder for dogs" style feature, and a simple registration process for stud owners. The playful brand, paired with custom graphics, effectively reflected the business’s fun and approachable tone.
The process
Through collaboration with the Pawmatch team, a strategic UX design was developed to guide the user journey from start to finish. The website was designed to meet the specific needs of both stud and bitch owners, with an easy-to-navigate layout. A distinct brand identity was created to capture the company’s vision and playful yet professional nature.
The result
With a strong brand identity and a fully designed website, Pawmatch is now equipped with the tools to launch its platform. The branding captures the fun yet professional nature of the business, while the website design lays the foundation for an intuitive matchmaking experience once development begins.