Modernising Butterfly Poultry’s brand with a fresh, versatile logo
Client:
Butterfly Poultry
Butterfly Poultry is a trusted supplier of high-quality poultry, known for its commitment to excellence. As the company launched a new website, it wanted a refreshed logo that better aligned with its evolving brand while maintaining key elements of its original identity.
The goal
The goal was to revamp Butterfly Poultry’s logo to be more modern, versatile, and cohesive with its new website and marketing materials. The previous logo felt outdated and lacked a defined colour scheme, making consistency across branding difficult. While a fresh look was important, it was essential to retain the butterfly element that had become a recognisable part of the brand.
The solution
I explored multiple design directions, presenting a range of concepts that modernised the logo while maintaining familiarity. The final design refined the original butterfly concept with a sleek, updated aesthetic, paired with a new font and a carefully curated colour scheme. The logo was created as a vector, ensuring scalability and adaptability across digital and print materials.
The process
A variety of logo concepts were developed that balanced modernity with brand recognition. Through collaboration and feedback, the refined version was chosen—offering a clean, polished update while staying true to the company’s existing identity. The colour scheme was also updated to enhance visual appeal and ensure consistency across all marketing channels.
The result
The new logo seamlessly aligns with Butterfly Poultry’s refreshed online presence, enhancing brand recognition and flexibility across different platforms. Its vector format allows for easy application across marketing materials, ensuring a cohesive and professional look wherever it is used.